Identity area
Reference code
BR SPAEL IBOPE_DA_29
Title
Plano de Pesquisa de Audiência de Televisão
Date(s)
- 1988 (Creation)
Level of description
Series
Extent and medium
1 item documento textual.
Context area
Name of creator
Repository
Archival history
Immediate source of acquisition or transfer
Content and structure area
Scope and content
O documento tem por objetivo implantar metodologia de pesquisa de televisão que forneça além dos índices de audiência dos programas, dados de cobertura e frequência destes programas e das campanhas publicitárias dos produtos anunciados. O plano foi preparado pelo IBOPE a pedido da Associação Brasileira de Anunciantes, em São Paulo.
Appraisal, destruction and scheduling
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Consulta livre.
Conditions governing reproduction
Language of material
- Brazilian Portuguese
Script of material
Language and script notes
Physical characteristics and technical requirements
Finding aids
Allied materials area
Existence and location of originals
IBOPE DA caixa 29
Existence and location of copies
Related units of description
Notes area
Alternative identifier(s)
Access points
Subject access points
Place access points
Name access points
Genre access points
Description control area
Description identifier
Institution identifier
Rules and/or conventions used
Status
Level of detail
Dates of creation revision deletion
29/08/2007 (criação)